A great way to figure out if you're relevant or not, is to check if anyone's looking!
Truth is, with all the clutter and noise of the Brand Universe, it's difficult to make a mark.
But that doesn't deter small startups with shoestring budgets to make a difference!
And that's what we plan to use this free space on the web for. Recognise that it takes
very little to be remarkable, and it works a lot better if you think your brand through.
Not just, fancy advertising on print and TV, or even on the internet, not plug pieces, in pliant
media, but how your end-users - customers, employees, warm leads, prospects, stakeholders, NGO's - almost everyone perceives you and your brand. That's where the end-to-end process becomes remarkable, it also defines how important it is for Google to have beanbags instead of workstations, and how much better it works than putting up backlit vinyl boards across the world's capitals.
Happy posting!
